A$AP Rocky Teased His Upcoming Mercedes-Benz Collab


Earlier this 12 months Rihanna and A$AP Rocky attended the Off-White show throughout Paris Trend Week. Whereas most individuals had their eyes have been on Ri Ri’s newest being pregnant match (a skin-tight Off-White PVC gown), it was Rocky’s personal look that piqued our curiosity. The “Trend Killa” rapper was wearing a leather-based bomber jacket and matching trousers, each of which got here with debossed Mercedes-Benz signature branding.

Whereas we thought perhaps he’d simply invested in a brand new Mercedes-Benz EQC 400 and needed some leather-based gear to match, there was extra to the match than met the attention. Yesterday Rocky took to Instagram to announce that he has secretly been engaged on a collaborative assortment with Mercedes-Benz. In an Instagram video captioned “HISTORY IN DA MAKING🔥MERCEDES BENZ X AWGE DROPING A$AP!!!”, Rocky provides us a glimpse of what is to return. 

Rocky’s collective AWGE consists of Playboi Carti and Smooky Margielaa, in addition to his fellow A$AP Mob members A$AP Nast and A$AP Ferg. Rocky’s submit yesterday confirmed a single product—a satsuma-hued nylon bomber jacket, which comes emblazoned with the enduring Mercedes Three-Pointed Star brand and AWGE’s title on the again. It is in all probability protected to imagine that the moto-inspired, “AWGE”-stamped shell trousers worn with the jacket are additionally a part of the collaboration.

And simply moments in the past, Rocky hit us with extra visuals on Instagram: Him, sitting in a Benz with a white leather-based inside, in a long-sleeve tee with a Benz-logo-as-tennis-crest on one facet of the chest, and the AWGE script on the opposite.

We must always’ve seen the attire collaboration coming. Rocky attached with Mercedes in 2017 and starred within the German automobile large’s marketing campaign, which promoted the Mercedes CLA Coupe. Within the music video for 2018’s “Gunz N Butter”, Rocky was filmed with a string of classic Mercs, together with an SLC C107 Benz from the late 80’s and an S-Class W116. 

In the meantime, Mercedes has been steadily growing its standing within the trend world in recent times. Not solely is it a serious sponsor of trend weeks the world over, it partnered with Heron Preston in 2021 to reuse its airbags to create one-of-a-kind jackets and trousers. Notably, Mercedes additionally took late Louis Vuitton and Off-White designer Virgil Abloh for a spin in its passenger seat and allowed him to create just a few one-off designs, together with a track-ready G-Wagen in 2020 and the Challenge MAYBACH off-roader idea that confirmed late final 12 months. 

As but we’ve no launch date on the merch, however as Rocky mentioned, the garb can be out “A$AP.”

This story was initially revealed on British GQ with the headline “Start your engines! A$AP Rocky has collaborated with Mercedes-Benz.”

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